5 renowned ambassadors to promote Crans-Montana 2027
The Crans-Montana 2027 FIS Alpine World Ski Championships can count on the support of fivve renowned ambassadors: Michelle Gisin, Malorie Blanc, Aline Danioth, Franjo von Allmen und Luca Aerni. They form a dynamic and passionate team to help enhance this major sporting event and will play a key role in promoting the Crans-Montana 2027 FIS Alpine World Ski Championships by sharing their passion as well as rallying local, national and international communities around this prestigious event.
This engagement further strengthens Crans-Montana's commitment to offering an exceptional event that celebrates alpine skiing at the highest level.
MICHELLE GISIN
She has been involved as an ambassador since the bid phase and continues to lend her unfailing support and contagious enthusiasm to the World Championships organisation. The double Olympic champion, who is as versatile on skis as she is in interviews, is an emblematic figure in Swiss alpine skiing, and her participation as an ambassador is a real source of pride for Crans-Montana.
FRANJO VON ALLMEN
The skier from Boltigen in the Simmental has enjoyed a meteoric rise this winter. Competing in his second full season on the World Cup circuit in 2024/2025, he shone with incredible performances: 7 podiums, including 3 victories, and 2 World Champion titles. At just 23 years of age, he finished the season in 2nd place in the overall World Cup downhill standings and in 4th place in the overall World Cup standings (overall + Super-G). He may be a fan of speed and thrills, but he has his head firmly screwed on, yet he’s also ambitious and driven, making him an ideal ambassador to represent the values of authenticity and performance at the Crans-Montana World Championships.
MALORIE BLANC
A rising star in alpine skiing, Malorie was crowned double Junior World Champion in the 23/24 season, in super-g and combined. She also took silver in the downhill. And it was in the 24/25 season that she claimed her first World Cup podium in the St. Anton downhill with a superb second-place finish. The collaboration with Malorie is all the more obvious as the young skier from Ayent grew up and learned to ski in the neighboring resort of Crans-Montana, and was trained at the Centre Régional de Performance Anzère Crans-Montana. Taking part in the World Championships at home would be a dream not only for her, but also for the entire community of the region.
ALINE DANIOTH
Andermatt-born Aline Danioth is one of the rising stars of Swiss alpine skiing. A slalom and giant slalom specialist, she placed 6th in slalom at the 2023 Méribel/Courchevel Alpine World Ski Championships, and won a gold medal in Team Event at the 2019 World Championships in Åre. Despite serious injuries, Aline has shown remarkable resilience to return to the highest level. Her energy, determination and charisma make her an ideal ambassador to carry the values of Crans-Montana 2027.
LUCA AERNI
Luca Aerni spent his early years in Crans-Montana, where he put on his first skis and competed in his first races with the Les Barzettes ski club. Today, the technician returns to his homeland as an ambassador for Crans-Montana 2027. With a World Cup podium (2nd place at the Madonna di Campiglio slalom in 2017) and a gold medal at the 2018 Pyeong Chang Olympic Games (Team Event), Luca embodies technical precision and perseverance. His deep attachment to the resort and his inspiring career path make him a natural ambassador for the Crans-Montana 2027 FIS Alpine World Ski Championships.