The official 2027 World Championships visual is unveiled
The official communication visual for the FIS Alpine World Ski Championships Crans-Montana 2027 has now been revealed. Bold, refined, and instantly recognisable, it embodies both the power of alpine skiing and the timeless spirit of the mountains.
Designed as far more than a simple poster, this visual forms the core of a complete graphic universe that will accompany the event across all digital and print platforms. Its concept is built around three guiding principles: impact, flexibility, and longevity. The ambition: to create an emblematic image, capable of evolving over time and becoming a collector’s piece, a symbol of a historic edition. It captures that timeless moment, that split second when speed takes over, when everything around the athlete fades away, leaving only movement, precision, and instinct.
The 2027 visual pays tribute to the iconic poster of the 1987 World Championships, taking inspiration from several of its key elements: the motion blur evoking speed and performance, the anonymity of the athlete to represent the entire discipline, and a strong, open-to-interpretation aesthetic. This approach gives the visual a cultural dimension, much like the 1987 poster, now considered a collectors’ item.
Enhanced with a contemporary two-tone palette and a distinctive texture, the 2027 visual fits seamlessly into the graphic identity of Crans-Montana 2027. It reflects the vision of the event: connecting heritage and modernity, building a natural bridge between two generations of World Championships.
A creation by Octane Communication, featuring photography by Deprez Photo and Agence Zoom.
