STÖCKLI SWISS SPORTS AG BECOMES OFFICIAL SKI PARTNER OF THE WORLD CHAMPIONSHIPS

The only Swiss ski brand present on the Alpine Ski World Cup circuit, Stöckli has been firmly rooted in international elite sport for many years. Athletes such as Marco Odermatt, Alexis Monney and Thomas Tumler embody success at the highest level. At the same time, Stöckli is actively committed to youth development and has long been a partner of the Grand Prix Migros, the largest ski competition for children and young people in the world. This combination of top-level performance and targeted support forms the foundation of the partnership with the 2027 home World Championships.

This partnership emerged from an official tender launched by Swiss-Ski and the Organising Committee of the World Championships. The selected concept combines Stöckli’s sporting expertise and Swiss identity with concrete and achievable ideas for these home World Championships. A key element of the partnership is a special edition of the official World Championships ski. Stöckli will develop a dedicated limited-edition ski, with CHF 400 per pair being directly donated to Swiss-Ski to support youth development.

“A home World Cup with a Swiss brand as official partner is something special. This collaboration brings together our origins, our values and our commitment to taking responsibility for skiing in Switzerland,” says Marc Gläser, CEO of Stöckli Swiss Sports AG.

From Swiss-Ski’s perspective, this partnership also sends a strong signal. “The collaboration with Stöckli goes far beyond a traditional partnership. The fact that a Swiss brand not only performs at World Cup level but also invests concretely in youth development fits perfectly with our strategy. As we approach the 2027 home World Championships, this commitment is an important signal for the sustainable development of skiing in Switzerland,” explains Daniel Bollinger, Head of World Championships at Swiss-Ski and COO of the Crans-Montana 2027 World Championships.

With this partnership for the World Championships in Crans-Montana, Stöckli reinforces its role as a Swiss ski brand that lives elite sport while taking responsibility for the future of skiing.

About Stöckli

Stöckli Swiss Sports AG is Switzerland’s leading ski manufacturer, both in terms of sales and competitive performance. The company operates 10 specialised stores in Switzerland, 2 test centres and supplies the Swiss specialist retail market. More than 60% of its annual ski production is exported to over 40 countries. Founded in 1935 and based in Malters (LU), the family business is still owned by the founding family.

www.stoeckli.ch