Sport, sharing, and inspiration with Michelle Gisin
On the occasion of the 2025 UCI Mountainbike World Championships, our ambassador Michelle Gisin left her skis behind to discover another discipline.
Before diving into the incredible atmosphere of the World Championships, she met with young cyclists from various clubs in French-speaking Switzerland. It was a unique moment of exchange, filled with laughter, camaraderie, and a passion for sport.
Then it was off to the heart of the event, where Michelle had the honor of participating in the awards ceremony for the Elite Men's race, the highlight of a weekend that will remain etched in everyone's memory.
Watch the video to discover this immersion in high-level sport, closeness with young people, and strong emotions in Crans-Montana.