Rivella becomes National Partner of the World Championships
Photo caption, from left to right: Daniel Bollinger - COO Crans-Montana 2027, Nicole Zumsteg, General Project Manager for the 2027 World Championships at Rivella Group, Silvan Brauen - Co-CEO of Rivella Group, Didier Défago - CEO of Crans-Montana 2027, Nicolas Hugentobler - Head of Live Marketing/Sponsoring at Rivella Group, Nils Gehri - World Cup & Events Project Manager / FIS Alpine World Ski Championships Crans-Montana 2027.
The FIS Alpine World Ski Championships Crans-Montana 2027 will benefit from the valuable support of Rivella. The iconic Swiss brand becomes a National Partner of the event and will further strengthen its presence in alpine skiing at the sport’s flagship event of 2027.
From 1–14 February 2027, Crans-Montana will welcome the world’s best female and male skiers for the Alpine Ski World Championships. This major international event will bring together hundreds of athletes, more than a thousand media representatives and tens of thousands of spectators from around the world in the heart of the Valais Alps.
For several decades, Rivella has been working alongside Swiss-Ski and supporting the development of alpine skiing at all levels. Through its commitment as a National Partner, the second-highest sponsorship level of the World Championships, the Swiss company further reinforces its long-standing connection to snow sports. Silvan Brauen, Co-CEO of the Rivella Group, is delighted with the partnership: “When an event of such scale and visibility takes place in Switzerland, in a sport that perfectly matches the DNA of the Rivella brand, supporting it comes naturally to us.”
This collaboration also carries a special symbolic significance. In 2027, Rivella and Swiss-Ski will celebrate fifty years of partnership. Supporting the World Championships in Crans-Montana marks another milestone in this trusted relationship and reflects a shared passion for skiing.
The Organising Committee shares the same enthusiasm: “We are very pleased to count Rivella among the partners of the 2027 World Championships. Rivella is an iconic Swiss brand that shares with us a genuine passion for Swiss skiing. Its commitment goes beyond financial support, as Rivella will be present across the various event sites to provide visitors with refreshing, authentic and convivial moments, perfectly aligned with the values of the World Championships,” says Didier Défago, CEO of Crans-Montana 2027.
Photo caption, from left to right: Daniel Bollinger - COO Crans-Montana 2027, Nicole Zumsteg, General Project Manager for the 2027 World Championships at Rivella Group, Silvan Brauen - Co-CEO of Rivella Group, Didier Défago - CEO of Crans-Montana 2027, Nicolas Hugentobler - Head of Live Marketing/Sponsoring at Rivella Group, Nils Gehri - World Cup & Events Project Manager / FIS Alpine World Ski Championships Crans-Montana 2027.
